The Danger of Straddling
(2016, original release: 2015)
Nonfiction
eCourse
Details
PUBLISHED
The Great Courses, 2015
[San Francisco, California, USA] : Kanopy Streaming, 2016
[San Francisco, California, USA] : Kanopy Streaming, 2016
DESCRIPTION
1 online resource (streaming video file) (33 minutes): digital, .flv file, sound
ISBN/ISSN
1167485
LANGUAGE
English
NOTES
In Process Record
Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions
Title from title frames
Film
Originally produced by The Great Courses in 2015
Mode of access: World Wide Web
In English