Targeting a Market Segment
(2016, original release: 2015)
Nonfiction
eCourse
Details
PUBLISHED
The Great Courses, 2015
[San Francisco, California, USA] : Kanopy Streaming, 2016
[San Francisco, California, USA] : Kanopy Streaming, 2016
DESCRIPTION
1 online resource (streaming video file) (28 minutes): digital, .flv file, sound
ISBN/ISSN
1167581
LANGUAGE
English
NOTES
In Process Record
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer
Title from title frames
Film
Originally produced by The Great Courses in 2015
Mode of access: World Wide Web
In English