My life in advertising
(2019)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : BN Publishing, 2019
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (5hr., 15 min.)) : digital
ISBN/ISSN
9787991209629 (sound recording : hoopla Audio Book) MWT12905689, 7991209628 (sound recording : hoopla Audio Book) 12905689
LANGUAGE
English
NOTES
Read by Jason McCoy
"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing
Mode of access: World Wide Web