New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Now one of America's foremost business psychologists will explain the concepts and provide you with applicable techniques using NLP skills to increase your sales. In Trust-Based Selling you will learn how to: - MOTIVATE your prospects to sell themselves - DISCOVER your customer's unique buying strategy - PUSH a buyer's hot buttons with the "as if" technique - DETERMINE your client's dominant decision mode so you can present information exactly the way they want to buy it Let NLP help you reach your sales goals. Isn't it time you put these strategies to work for you?

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