Miss Jessie's : creating a successful business from scratch -- naturally
(2015)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Harper Collins Publishers, 2015
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9780062329202 (electronic bk.) MWT12348979, 0062329200 (electronic bk.) 12348979
LANGUAGE
English
NOTES

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's - the company that revolutionized the hair care industry. When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch. A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie's is her remarkable story - from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women. Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible

Mode of access: World Wide Web

Additional Credits