Crisis management can be attributed to an array of strategies to cope with a catastrophic happening undertaken by an individual or an organization. A crisis happens to disrupt business functionalities, that threaten to jeopardize human efforts and image and adversely affects the financial growth. To manage any crisis successfully, people are expected to venture upon an exhaustive mechanism, which is almost beyond the reach of a majority of public management entities. However, many crisis management agencies are exceptionally equipped with communication acumen with a plethora of experience in the realm of social media, public relations last but not the least, and managing the promotion of image building.Though these approaches alone could have materialized in the past, the actions will not suffice in the future takeaways in the backdrop of intricacies of modernization. In order to handle a crisis that slows down its effect on individual credibility, businesses also need to have a broad comprehension of the search engine reputation management doctrines

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