Your marketing sucks
(2003)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Recorded Books, Inc., 2003
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (5hr., 21 min.)) : digital
ISBN/ISSN
9781449886943 (sound recording : hoopla Audio Book) MWT13506662, 1449886949 (sound recording : hoopla Audio Book) 13506662
LANGUAGE
English
NOTES
Narrated by Michael Arkin
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter
Mode of access: World Wide Web