Nonfiction
eBook
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Made available through hoopla
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1 online resource
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Do you have a high quality blog with few visitors? Figure out how to create quality content that hooks readers and brings traffic to your website. Great content helps to build your brand. It also helps in establishing your authority in the given domain. (Who doesn't prefer buying from an expert who knows everything about a particular niche?) A strong content strategy creates sufficient interest in and awareness of your product. Integrating content into the sales process makes it all the more efficient than simply pushing your product on the customer. It makes your brand comes across as likable, relatable, identifiable and human. No one likes to be sold to by bots. Buyers love to buy from real humans with whom they can establish connections. And what better way to establish a dialogue with people than giving them valuable and powerful content that has the potential to impact their lives? A strong, clear and consistent content strategy helps you build a following of loyal customers who make repeat purchases from you. You do not just make new customers; you also retain the existing ones by offering them sheer value. Let's dive head first into this fascinating world of content marketing, and begin to master content creation to put your blog on the highway to success. Here's What's Included In this Book: Plan for great content Create quality content Use scheduling tools to automate your publishing and make engagement easy Content Scheduling Content Automation Content Writing Tips
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