Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: - Why businesses need to embrace social media marketing - Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms - Learning how to craft your business's social media strategy using today's formats - How to leverage images and video in your social media outreach - Leveraging chat bots, paid social media, and influencer marketing - Building your business social marketing team - Measure your social media outreach progress and improve your performance over time

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