Driving digital strategy : a guide to reimagining your business
(2020)

Nonfiction

eAudiobook

Provider: hoopla
Series:

Details

PUBLISHED
[United States] : Gildan Media, 2020
Made available through hoopla
EDITION
Unabridged
DESCRIPTION

1 online resource (1 audio file (7hr., 53 min.)) : digital

ISBN/ISSN
9781469081700 (sound recording : hoopla Audio Book) MWT13594514, 1469081709 (sound recording : hoopla Audio Book) 13594514
LANGUAGE
English
SERIES
NOTES

Read by Daniel Henning

Digital transformation is no longer news-it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way

Mode of access: World Wide Web

Additional Credits