Eating the big fish. How Challenger Brands Can Compete Against Brand Leaders
(2020)
By:
Morgan, Adam
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Gildan Media, 2020
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (12hr., 04 min.)) : digital
ISBN/ISSN
9781663708465 (sound recording : hoopla Audio Book) MWT13677363, 1663708460 (sound recording : hoopla Audio Book) 13677363
LANGUAGE
English
NOTES
Read by A. T. Chandler
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999
Mode of access: World Wide Web