Building successful partner channels : channel development & management in the software industry
(2020)
By:
Bech, Hans Peter
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : TBK Publishing, 2020
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (5hr., 51 min.)) : digital
ISBN/ISSN
9788793116474 (sound recording : hoopla Audio Book) MWT13802911, 8793116470 (sound recording : hoopla Audio Book) 13802911
LANGUAGE
English
NOTES
Read by Hans Peter Bech
The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf
Mode of access: World Wide Web