Introduction -- History of Hip Hop -- What is branding? -- Diddy: The Lifestyle Brand -- Jay Z: Brooklyn's Chessmaster -- Dr. Dre: Beast of the Beats -- Branding Secrets -- Conclusion

Personal Branding is the "art of standing out." Developing your personal brand is a process of discovering who you are, who you want to be, and who people perceive you to be. Learn 33 Branding Secrets from Diddy, Jay-Z and Dr. Dre as you stategize on how to differentiate yourself, your product, or your service from your peers and competitors. This book is for Employees, Executives, Entrepreneurs, and Entertainers who are looking to reinvent themselves, overcome adversities, and achieve success and happiness!