The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
(2020)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Gildan Media, 2020
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (11hr., 09 min.)) : digital
ISBN/ISSN
9781663711328 (sound recording : hoopla Audio Book) MWT13697914, 1663711321 (sound recording : hoopla Audio Book) 13697914
LANGUAGE
English
NOTES
Read by Mike Lenz
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success
Mode of access: World Wide Web