The problem with customer service is that it is often made out to be more complicated than it really is. Customer service should address the interests of both the business and the customer but this sometimes is more difficult than it should be. The chief problem is that the business, the employees and the consumers never seem to understand each other's role in the process and because of this the needs of everyone are often not considered by all parties involved. Only when everyone realizes and understands the other's role in the process can everyone get the most of what they want and need out of that process

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