The Business Design Cube : Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
(2021)
Nonfiction
eBook
Details
PUBLISHED
[United States] : Business Expert Press, 2021
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781637420171 (electronic bk.) MWT14091559, 163742017X (electronic bk.) 14091559
LANGUAGE
English
NOTES
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking
Mode of access: World Wide Web