Beliefonomics is a deliberate contraction of belief and economics. It is a world-first proven model for CEOs, CMOs and brand managers to realize the true value of the ancient practice of storytelling to change customer beliefs and behavior. Mark uses a masterful mix of personal anecdotes, well-known models, films and brands, to introduce his Beliefonomics model that stands out for its sophistication and simplicity in empowering brands to truly, connect with their humanity and purpose to engage the hearts and minds of customers

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