Client Centric lays the groundwork for entrepreneurs, sales, and service professionals to systemize and expand their business. The author of this book is Randy Charach, a self-made multi-millionaire. Randy's eclectic background as an entrepreneur and entertainer provides decades of time-tested principles based on focusing on your client's needs. Your customer relations and how, it affects your business is the central theme. The message of the book is how the client experience begins with a person's first exposure to your brand and maintains its importance, throughout the lifetime of the relationship. Client Centric is composed of three parts: MINDSET, MESSAGE + MARKETING. Each part builds upon the next with practical direction for implementation

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