Copywriting is…. 30-or-so thoughts on thinking like a copywriter
(2021)
By:
Edwards, Giles
Nonfiction
eBook
Details
PUBLISHED
[United States] : Harriman House, 2021
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781838434311 (electronic bk.) MWT14092491, 1838434313 (electronic bk.) 14092491
LANGUAGE
English
NOTES
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10-years. Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler
Mode of access: World Wide Web