Evgenidis, Ioannis. Knowledge Shots. #bk. 1

Read by Krevzel Tomislav

Have you ever dreamed of being a successful business professional? Do phrases like "intangible assets" intimidate you? Fear not! This is the perfect book for you! "The Hidden Treasures of Businesses" is a brilliant guide written by successful businessman and author John Evgenidis. Its main focus is explaining how intangible assets are able to lead to competitive advantages in the market. This book is not a technical manual based on IFRS or other accounting standards. Evgenidis approaches the topic of intangible assets with a clear purpose and a linguistic ability that holds readers' attention. Whether one is a beginner in the field of business or has been well-versed in the topic for many years, even for an employee, a college student or a freelancer, this book has something for everyone! Readers will learn how to use things like brand names, patents, copyrights, software, and more to their advantage! In a world where competitive marketplaces are the norm, expanding one's knowledge on such matters is crucial. Luckily, this one audiobook can easily expand anyone's knowledge, from novices to masters. Once you get started with this entertaining and interesting audiobook, you won't be able to put it down. And by the time you're done, you'll be an expert on enhancing your competitive advantages using intangible assets!

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