Advertising in a free society
(2014)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : London Publishing Partnership, 2014
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9780255366687 (electronic bk.) MWT14652630, 025536668X (electronic bk.) 14652630
LANGUAGE
English
NOTES

This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry

Mode of access: World Wide Web

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