The cold start problem : how to start and scale network effects
(2021)
Nonfiction
Book
Call Numbers:
658.11/CHEN,A
Availability
Details
PUBLISHED
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2021]
EDITION
First edition
DESCRIPTION
vii, 386 pages : illustrations ; 24 cm
ISBN/ISSN
9780062969743, 0062969749 :, 0062969749, 9780062969743
LANGUAGE
English
NOTES
"A startup executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"-by leveraging networks effects to launch and scale towards billions of users"--