A well thought out, fit-for-purpose data strategy is vital to modern data-driven businesses. This book is your essential guide to planning, developing and implementing such a strategy, presenting a framework which takes you from data strategy definition to successful strategy delivery and execution with support and engagement from stakeholders. Key topics include data-driven business transformation, change enablers, benefits realisation and measurement. Case studies, example scenarios and reader questions throughout the book are designed to stimulate real-world thinking and help you put the framework into practice in the context of your own organisation

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