"Digital pollution is the problem. Human-centered communication is the solution. Learn the philosophy and practice to break through, earn attention, build trust, create engagement, strengthen relationships, and grow revenue in an increasingly noisy and polluted digital environment."--Back cover

Part one: Pollution & solution --

Chapter 1.

Digital pollution --

Chapter 2.

Human-centered communication --

Chapter 3.

A more human funnel / featuring Jacco van der Kooij -- Part two: Allies & exemplars --

Chapter 4.

Emotion, memory and motivation / featuring Dan Hill, PhD --

Chapter 5.

Noise, attention, and trust / featuring Mathew Sweezey --

Chapter 6.

Preparing to be present / featuring Julie Hansen --

Chapter 7.

"How can I help you?" / featuring Adam Contos --

Chapter 8.

Decade for sellers to shine / featuring Lauren Bailey --

Chapter 9.

Art (and science) of helping / featuring Mario Martinez Jr. --

Chapter 10.

Teacher's take on connection / featuring Viveka von Rosen --

Chapter 11.

Always be amazing / featuring Dhep Hyken --

Chapter 12.

People-first prospecting / featuring Morgan J Ingram --

Chapter 13.

Year of video? / featuring Dan Tyre - Part three: Takeaways & tomorrows --

Chapter 14.

Takeaways: Strategies and philosophies --

Chapter 15.

Takeaways: Tips and tactics --

Chapter 16.

Tomorrows: The future of human-centered communication