Details
PUBLISHED
[United States] : Ascent Audio, 2022
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (6hr., 31 min.)) : digital
ISBN/ISSN
9781663705648 (sound recording : hoopla Audio Book) MWT14887990, 166370564X (sound recording : hoopla Audio Book) 14887990
LANGUAGE
English
NOTES
Read by Scott Stratten, Alison Kramer
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing
Mode of access: World Wide Web