"Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won't be able to miss." The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the "primal" needs of any reader and intercept their unconscious desires through the strategic and psychological use of your words. TABLE OF CONTENTS Introduction What is Emotional Copywriting? Intercepting Needs: Curiosity, Independence, Power, Savings, Acceptance The Triggers of Competition, Family, Idealism, Honor and Social Contact The Triggers of Status, Tranquility, Exercise, Romance and Serenity Goals, Objections, Targets, Storytelling, Justifying with Logic and Empathy Emotional and Logical Techniques Urgency, Comparison, Figures, CTAs, Questions and Guide the Reader Trifecta Neuro Affective, Emotional Engagement, Testimonials and Message Personalization Text Structure, Types, Concepts, Scaling and Creative Block Techniques Conclusions Writing for the Web: How to Be Read in the Ocean of the Internet". Online Writing Challenges Working with Securities SEO Copywriting Social Media Storytelling Introduction to online storytelling and fields of application Emotional message, value proposition, and narrative processes Choose the correct language register Web Content Editor How Long Should a Post Be? Simple Verbs, Active Forms, String Text Ask Engaging Questions

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