Taking down Goliath : digital marketing strategies for beating competitors with 100 times your spending power
(2014)
By:
Ryan, Kevin M.
Nonfiction
eBook
Details
PUBLISHED
[United States] : Palgrave Macmillan US 2014
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781137444219 MWT15148589, 1137444215 15148589
LANGUAGE
English
NOTES
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it
Mode of access: World Wide Web