As Canadian Conservatives prepare to choose a new leader, their party - and conservatism itself - stands at a crossroads. A political movement inspired by the 18th-century overthrow of French kings struggles to integrate its basic principles in a world of AI, the gig economy, social media, and declining democracy. This challenge is compounded by age-old regional, economic, and cultural divides for Canadian Conservatives. Brian Mulroney's Progressive Conservative "grand coalition" of Quebec and the western provinces has long collapsed. Instead, in the minds of many voters, the party has become associated with anti-immigration, anti-vaccination and anti-urban angst. So which path will the Tories take? Will members heed the siren song of populism and transform their party into a northern offshoot of the American right? Or will they choose to build a big tent party that eschews dog whistles and division in favour of unity and growth? A provocative new book by conservative author Tasha Kheiriddin examines how the Conservative party got here, where it is now, and how it can move forward to retake the government. She discusses: - How Prime Minister Justin Trudeau fanned the flames of the populist right - and how this presents a trap for the Tories; - How the recent Liberal-NDP deal can shift the political center of gravity in favour of Conservatives - if they are smart enough to take it; - What Conservative policies could look like on issues including climate change, digital privacy, the gig economy, automation, housing unaffordability, indigenous reconciliation, and more; - Where and how Conservatives need to grow, from geography to generations; - How Conservatives need to think big to get Canadians' attention - and how an integrated vision of energy, environment, Indigenous and economic policy could position Canada as the global energy superpower of tomorrow while helping tackle climate change. Tasha Kheiriddin is a public affairs consultant, political commentator, writer and speaker based in Toronto. She is a principal with Navigator Ltd., a lecturer at the Max Bell School of Public Policy at McGill University, and a national political columnist with Postmedia. Named one of Canada's "Top 100 Most Powerful Women" for her two decades in media and communications. A proud member of the Conservative Party of Canada, she volunteered for fifteen years for the federal Progressive Conservative Party, serving as National Youth President and working for both federal and provincial cabinet ministers. A provocative new book by conservative author Tasha Kheiriddin examines how the Conservative party got here, where it is now, and how it can move forward to retake the government. Tasha Kheiriddin is a public affairs consultant, political commentator, writer and speaker based in Toronto. She is a principal with Navigator Ltd., Canada's leading high stakes strategic advisory and communications firm and Vice President of the Canadian Center for the Purpose of the Corporation. She is also the national political columnist for Postmedia. Named one of Canada's "Top 100 Most Powerful Women" for her work in media and communications in 2016, her career in media spans two decades, as host of the daily radio program The Tasha Kheiriddin Show on Global News Radio in Toronto, a host with CTV NewsChannel, a member of the editorial board and columnist at the National Post, a columnist at iPolitics.ca, a producer with CBC Newsworld, and an award-winning host-producer at the Cable Public Affairs Channel. She was also a political analyst for Radio Canada for nine years and she continues to comment on both Radio Canada and CBC News Network

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