Read by Lee B. Salz

Outsmart, Outmaneuver, and Outsell the Competition! Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions among competitors get smaller by the minute and are not always meaningful to buyers. How do you stand out from the pack and work not to just land the account, but to win deals at the prices you want? Lee B. Salz' previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Lee's new book, Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones at the prices you want. The practical, proven strategies presented in Sell Different! include: - Your toughest competitor - it's not who you think it is - and how to defeat it - A 16-phase prospecting rhythm to reach and engage elusive prospects - Finding more of your best clients - it's easier than you think - Acquiring more referrals than you ever dreamed possible - Virtual selling - and how to harness its potential - The critical person needed to win more deals at the prices you want - The myth of closing problems - and fixing the real issue limiting your success - Dissecting the most challenging sales objection salespeople encounter - and how to navigate it - A strategy that 99.999% of salespeople don't do, but they should - Conquering accounts to keep the competition out while driving revenue - A specialized account management program that both retains clients and attracts new ones - The major flaw when comparing salespeople with professional athletes - and how to fix it And much, much more! This book is intended for every salesperson, executive, and business owner who desires to win more deals at the prices you want

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