Most people give up way too early in the sales process-either due to a lack of time or because they don't want to be perceived as pushy or unprofessional. This results in a lower percentage of people saying "Yes" to what a salesperson is offering. If you are in the business of selling a physical or digital product or a service, the first step in improving your technique is to learn the art of pleasant persistence. There's no better way to increase sales and help more people enjoy the benefits of what you have to offer! In Pleasant Persistence, Dr. Tony Matheny describes what to do and say during every step of the ethical selling process all while avoiding being aggressive and unprofessional. His detailed process works in any location, for any occupation, even if you are not a natural salesperson. Before you spend more money on advertising and marketing, read this book. Pleasant Persistence will increase your ability to get your customers to know, like, and trust you. And in the end, your revenue will grow more than ever before!

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