Women want more : how to capture your share of the world's largest, fastest-growing market
(2009)
Nonfiction
eBook
Details
PUBLISHED
[United States] : HarperCollins Publishers, 2009
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9780061905407 MWT12388537, 0061905402 12388537
LANGUAGE
English
NOTES
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire
Mode of access: World Wide Web