"Performing motherhood with a hashtag" -- In pursuit of clean countertops and a shoppable life -- Mirror neurons and cringe follows -- Pretty/ugly -- Minimalist moms, cool moms, and unfiltered moms -- Good (white) moms -- Disrupting the feed -- Cruel optimism and dreams of motherhood "destined to be dashed."

"How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers"--

The private work of mothering has turned into a public performance. The message is simple: we're all just a couple of clicks away from a better, more beautiful experience of motherhood--while momfluencers hawk essential oils, parenting manuals, baby slings, and other sponsored content. These are businesswomen--churning out their lives as content on a daily basis. Peterson interviews prominent momfluencers and pop culture analysts to explore this online glorification of the ideal mama: a dream tangled up in whiteness, capitalism, and the heternormative nuclear family. --