Really good packaging explained : top design professionals critique 300 package designs & explain what makes them work
(2009)
Nonfiction
eBook
Details
PUBLISHED
[United States] : Rockport Publishers, 2009
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781610601849 MWT15682554, 161060184X 15682554
LANGUAGE
English
NOTES
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques
Mode of access: World Wide Web