After 10 successful years as a creative copywriter, I've learned the key elements to writing great copy - copy that sells. And I'm delighted to share what I know.The fact is, the way you speak to your customers or clients can make or break your sales. But don't worry, in this quick guide, I'll take you through all the essentials of speaking with your clients and customers, and establishing your brand voice. You'll learn:What copywriting is and why it's crucial for your businessHow to create your own brand tone of voiceThe psychology behind great copyHow to use copy to make salesThe basics of SEO and keywordsHow to write and edit your own copy, designed to make sales

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