Availability
Details
PUBLISHED
New York : Economist, an imprint of Pegasus Books, Ltd., 2023
DESCRIPTION
228 pages ; 22 cm
ISBN/ISSN
9781639363612, 1639363610 :, 1639363610, 9781639363612
LANGUAGE
English
NOTES
Includes index
The authors show how to create innovations that deliver customer value. Their Innovation Pyramid outlines a strategic process that is rooted in the right cultures and mindsets and uses a range of methods, techniques and themes to reach the pinnacle of maximum impact