How to Revised and Expanded Edition
(2021)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Harper Design, 2021
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9780063141605 MWT15723573, 0063141604 15723573
LANGUAGE
English
NOTES

A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his full career to date. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish-including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign-providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era

Mode of access: World Wide Web

Additional Credits