Details
PUBLISHED
[United States] : Tantor Media, Inc., 2023
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (7hr., 21 min.)) : digital
ISBN/ISSN
9798765073414 MWT15480406, 876507341X 15480406
LANGUAGE
English
NOTES
Read by Sam Horn
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process-POP! (Purposeful, Original, Pithy)-to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations
Mode of access: World Wide Web