In 1973, Martin Cooper invented the cell phone. How? - He started with a problem (the Chicago police needed an alternative to bulky 2-way radios) - He synchronized the Magic Triangle (product, company, & category design) - He executed a Lightning Strike (a publicized call to his competitor) And he won the category. In this "mini-book" you will learn: - How Martin Cooper led the creation of the world's first cell phone at Motorola-and made the first publicized call on it. - The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category. - The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones. - The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology. - Sage advice for Category Designers who dream to change the world with technology. Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough

Mode of access: World Wide Web