--For dummies

Includes index

Introduction -- Part 1: Getting started with selling online -- Part 2: Full steam ahead: Building your online store -- Part 3: All about the customer: Providing a positive customer experience -- Part 4: The next big thing: Marketing your Ecommerce business -- Part 5: The part of tens -- Appendix: List of abbreviations -- Index

"In Selling Online For Dummies, accomplished exec and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like: - How to find hot products to sell, and what to do if you don't have an idea for one yet; - Building a website from scratch by choosing the right developer and platform; - Marketing your site by email and on Google, Instagram, Facebook, and more; - How to deal with payments, currencies, taxes, and duties. Perfect for anyone who's ready to take advantage of the commercial opportunities waiting for them online, Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality." --