Read by Andrew Phillips, Dave D'Aprano

CEO-Led Sales outlines The Right Model to revolutionise your sales process and dramatically improve your confidence in the predictability of your sales numbers. This has to start from the top with you, the CEO. As the CEO of a sales organisation, how many times have you said to yourself: "thank god our customers are buying because we're not selling" "we had ten-times pipeline coverage, but we still missed our number?" Or ... heard from your sales leads the following: "the person who was going to sign off on our deal has gone on leave" "this is a strategic deal - we must discount to win" "they decided to do nothing?" If these lines sound familiar, then your sales team is stuck in the past. They are struggling to keep pace with the market and will continue to stumble into the future. That's not to say you won't make your numbers on occasion, but you can be guaranteed your company won't be the clear leader in its market. This creates distrust with your sales team and that uneasy feeling of not being sure you will meet your targets. Is there a better way? After twenty years as a senior IT sales leader addressing this problem and demonstrating measurable success across multiple organisations, Andrew Phillips knows there is. CEO-Led Sales outlines The Right Model to revolutionise your sales process and dramatically improve your confidence in the predictability of your sales numbers. This has to start from the top with you, the CEO. The process is a multi-year investment to transform your sales organisation. It's challenging, but the results are consistent and the revenue reliable. Andrew Phillips invites you to take the next step and discover the benefits of CEO-Led Sales

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