Read by Donald C. Kelly

Imagine you and another street cart vendor in Jamaica are both selling the same exact mango-same source, same price. What can you do to differentiate yourself? You don't have to sound or dress a certain way; that's the Hollywood image of the smooth-talking salesperson, not reality. Anyone can thrive in sales and distinguish themselves in a crowded marketplace-if they have a strong desire to succeed, a belief that they can, and an intentional strategy. Maybe you're not selling a mango, but the same principle applies to every sales situation: you have a product or service that can benefit others, and your job is to help buyers persuade themselves by providing them with the necessary education to make a good decision. Sell It Like a Mango shares practical, easy-to-implement principles, tools, and techniques to build value and convert prospects into loyal fans. Transform your sales mindset and close more deals as you learn to: With these strategies, you can sell any product or service like a mango-because it's not the product or service that makes the difference; it's the seller

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