Details
PUBLISHED
[United States] : Simon & Schuster Audio, 2001
Made available through hoopla
Made available through hoopla
EDITION
Abridged
DESCRIPTION
1 online resource (1 audio file (120 min.)) : digital
ISBN/ISSN
9780743561181 MWT11512954, 074356118X 11512954
LANGUAGE
English
NOTES
Read by the author
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers
Mode of access: World Wide Web