Business book summary

Read by Scott Fox

Read by the author. In today's highly connected, consumer-driven market, leveraging digital marketing techniques is the only surefire way to attract more customers and make the kind of money you deserve. Following on the success of his book Internet Riches, top e-business entrepreneur and coach Scott Fox shares proven e-strategies to propel your business to success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: - Build your email list - Use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto-responders, affiliate programs, RSS feeds, and social networks like Facebook, Twitter, and LinkedIn - Energize your online copywriting skills - Build a fan base around yourself, your product, and your business - Achieve your customers' lasting brand loyalty Packed with inspiring stories, insider secrets, and cutting-edge tools, this money-making guide is your ticket to online success

Mode of access: World Wide Web