COMPETITIVE ADVANTAGE: - Fodor's publishes the only pocket-size comprehensive guide to the country's second-most popular national park TOURISM TRENDS: - Great Smoky Mountains National Park is the one of the most widely visited national parks in the system; in 2021 it was the 2nd most visited (with a record high of 14.1 million), with Blue Ridge Parkway (also included in this guide) the most visited (with 15.9 million). - Nearby Pigeon Forge and Gatlinburg each receive upwards of 10 million visitors per year. - In North Carolina, Asheville received almost 4 million overnight visitors in 2019 and over 11 million total visitors. FULLY REDESIGNED! - New front cover has eye-catching full-bleed images with key selling points on the front - New back cover is fully-redesigned - "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going) - Visually focused with more color and images including more full and half-page images throughout and color-coded category icons - Other useful features including Great Itineraries, Calendar of Events, Know Before You Go - "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel - Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational CURATED AND RELEVANT: - Focused coverage on only the best places so travelers can make the most out of their limited time. - Carefully vetted recommendations for all types of establishments and price points. CONCISE: - Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description

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