The vegan wave -- Setting the table -- Paradigm shift -- Making "meat" -- Meat without misery -- The vegan mafia -- Let them eat grass-fed beef -- From the gorund up -- You are what you eat -- Cult to cool -- Soul food -- The past of food -- Trade-offs in the future of food

A Harvard-trained sociologist (and vegan), exploring the history of the vegan movement and its present-day tensions, grapples with the most fundamental questions of all: Is there a truly ethical way to eat?, which results in an eye-opening portrait of how social change happens, with profound implications for our plates--and our planet