The entrepreneurial mystique: myth versus reality -- Going for it: do you have what it takes to a successful enterpreneur? -- The idea still counts: recognizing a "good enough" opportunity and creating a plan -- Why VCs look for: the care and feeding of your investors -- The team: do old adages still apply? -- Execution is the hard part: least appreciated but most critical -- Endgames: the good (IPO, acquisition), the bad (bankruptcy, living dead), and the ugly (you're out)

"For those seduced by the myths of fame and fortune, as well as for those who don't realize what they're missing out on-The Idea Is the Easy Part is a reliable guide to navigating the entrepreneurial waters, replacing today's misleading notions with objective and actionable advice"--