The bestselling author "frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management" (Publishers Weekly). How do you build the kind of company you've always wanted to work in-one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures-meeting payroll, battling competition, keeping customers and investors happy-are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values. "A perfect blend of inspiration and instruction. A must-read manual for anyone who aspires to a position of leadership." -Alan M. Webber, Cofounding Editor, Fast Company "If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." -Paul Orfalea, Founder and Chairperson Emeritus, Kinko's "If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." -Howard Schultz, Former Chairman, Starbucks Coffee Company

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