Online Platforms, Pandemic, and Business Resilience in Indonesia : A Joint Study by Gojek and the Asian Development Bank
(2023)
Nonfiction
eBook
Details
PUBLISHED
[United States] : Asian Development Bank, 2023
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9789292703844 MWT16579672, 9292703846 16579672
LANGUAGE
English
NOTES
Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits
Mode of access: World Wide Web