Author's note -- Introduction -- Before you begin -- Prepare -- Plan -- Practice -- Pause -- Persuade -- Final thoughts -- Acknowledgments -- Notes -- Selected bibliography and further reading -- Credits -- Index

"Most of us want to choose inclusive, respectful, and empowering language. But language--and how we use it--continually evolves, along with cultural norms. When contradictory opinions muddle our purpose, how do we align our word choices with our beliefs? Who has the final say when people disagree? And why is it so hard to let go of certain words? Afraid of getting something wrong or offending, we too often treat words as dos or don'ts, regardless of context and nuance."--Amazon