Read by Jonathan Todd Ross

The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation-where all stakeholders play a meaningful part in greater success. - Learn from the example of Richard, who tried to solve his business's greatest scaling problem and only found success when he adopted the 3rd Paradigm. - Discover rigorous research findings that pinpoint the top seven advantages of the 3rd Paradigm as well as the top seven drawbacks, so you know what they are-and how to proactively manage through any obstacles. - Expand your leadership capacity by learning how to gain buy-in and consensus and move projects forward despite any challenges that may arise. - And much more The 3rd Paradigm is the radical shift you've been waiting for if you're eager to achieve truly inclusive work cultures, increased profitability, and explosive revenue growth

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